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– The biggest opportunities lie in the biggest challenges

CEO of Haakon Ellingsen, Tina Ree Eines.
By Linea Bancel|Published 11 February 2022|Category: News, Valley Voice

Valley Voice – a column where our cluster members are in focus. This week we talked with Tina Ree Eines, CEO of Haakon Ellingsen

– I believe the energy transition will develop in an organic matter – and that we will live happily alongside both “old” and “new” energy, says Eines.

Haakon Ellingsen 
Haakon Ellingsen AS was established in 1962. The company has developed into a leading supplier of quality products to Norwegian offshore, ships, and land-based industries. They deliver a wide range of quality products within valves, actuation, filtration, and instrumentation, in addition, to complete solutions within hydraulic and pneumatic systems. They also offer installation, maintenance, and service of all their products. Source:


1. What are you doing right now?

Right now I am planning for our company’s 60 years anniversary in 2022, which we will celebrate with all employees and partners at Svalbard in March.

2. What are the biggest challenges and opportunities in the future?

I believe the biggest challenge in the future will be to utilize all our historical knowledge into sustainable technical solutions for new value creation. At present, the change is more driven by financial regulatory support, and less by actual business opportunities. We need to overcome this barrier, to accelerate the required change towards a net zero society. The biggest opportunities lie in the biggest challenges. The companies first being able to utilize existing competencies and technologies to meet the demands of future requirements for sustainable processes and production will have a competitive advantage.

3. How is Haakon Ellingsen working to achieve net-zero emissions by 2050?

Being a 60-year-old company, we have worked towards environmental targets for more than a decade already. We have always challenged ourselves to be early birds, to be ready for new requirements. In the last years, we have put the UN’s sustainable goals on our agenda, aligning our activities accordingly where we can. In 2021 we also started to measure our C02 footprint, currently covering zone 1 and zone 2. We will continue to challenge ourselves into zone 3 measures learning from different initiatives. I believe a company like ourselves will achieve net zero emissions a long time before 2050, seeing the willingness to join this mission within our industry today.

4. What keeps you awake at night with regards to the energy transition?

Honestly, I sleep quite well. I believe the energy transition will develop in an organic matter – and that we will live happily alongside both “old” and “new” energy.

5. What do you think will be the most valuable thing about being a member of Energy Valley?

I believe the most valuable thing about being a member, is the network and the sharing of knowledge. I believe we all improve by collaboration and learning from each other. The members of  Energy Valley consist of world-class technology companies with many years of accumulated competencies within advanced technology development.

6. Is there any book that has inspired you in the way you lead?

I have actually used “The Five Dysfunctions of a team” by Patrick Lencioni, in our management team some years ago. This reminds me to actually read it again. It has some good perspectives on the power of openness, sharing, and collaboration.

7. Which Energy Valley member do you want to pass the baton on to?

Alexander Fuglesang, CEO of FSubsea

Thank you, Tina!