It is quite common for early stage companies to get stuck in the company’s technology or business model and overlook the most important aspect: How do you create value for your customers?
-A majority believe that design is about how something looks, but that is not right. Design is about how something functions. Design Thinking puts the customer need first, and through a structured process, it helps us challenge biases and generate ideas that otherwise are outside our own experiences.”, says Stian Krogstad, Krogstad, Management Consultant, Strategy & Innovation at Capgemini Invent.
Together with Idean, part of Capgemini Invent, we invite energy start-ups and early-stage energy companies to take part in this workshop 24th March, where you will learn how to solve real problems for real customers and iterate your value proposition through ‘Design Thinking’– a method proven to yield huge profits.
What will you learn?
In this workshop, you will work hands on in solving challenges that your company is facing.
-After completing this workshop, you will be left with a narrow and specific value proposition that will make communication and sales more efficient, as well as picking up tools that can be utilised when your company experiences challenges in the future, says Stian Krogstad, Management Consultant, Strategy & Innovation at Capgemini Invent.
Design Thinking is about how something functions – not how something looks
Design Thinking is to place customers and their needs in the centre of every innovation. It entails a method and thinking process, which together, contribute to innovative solutions that meets user needs, are technologically possible and commercially viable.
- Efficient implementation of customers’ solutions
- Increases the possibility that the solutions being developed are based on real user needs.
- Decrease of costs because the iterations are made early in the development process
- A clear value proposition that increases success with investors and potential partners
Sign up to the workshop HERE