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Masterclass: Digital Platforms

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Date(s) - 09/03/2021
09:30 - 11:15

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Google, Microsoft, Facebook, Amazon, Alibaba, and an increasing proportion of the most powerful, fastest growing companies today are operating digital platforms. Enterprises that leverage the power of platform business models have grown dramatically in size and scale over the past decade, totalling a $4.3 trillion market capitalisation.

No longer the sole domain of social media, travel, books or music, platform business models have made inroads into transportation, banking and even healthcare and energy. Platforms are now active in North America, Europe, Asia, Africa and Latin America. Platform ecosystems are gaining ground through the digitalization of products, services and businesses processes and are reshaping the global business landscape. Platform competition is exciting and opens up new business opportunities, but it can be brutal, and the power of digital juggernauts awesome. The platform is the new dominant form of organization in the digital age. Crafting platform strategies is therefore becoming an essential skill for business leaders.



To begin the session, is Bjørn Tore Markussen, CEO of C4IR, Ocean Data Platform – introducing Digital Platforms and the Masterclass speaker; Annabelle Gawer, Professor of Digital Economy at the University of Surrey (UK) and Co-Director of CoDE the Centre for Digital Economy.

The session will be followed by a moderated talk between the two experts, by another professional with great insights into Digital Platforms. Moderator for this Masterclass is Luis Morencos, Industry Director, Energy & Utilities, Microsoft.


About Annabelle Gawer
Professor and Chair in Digital Economy Co-Director of CoDE, the Centre for Digital Economy, University of Surrey Business School Award-winning researcher, author and educator, Professor Annabelle Gawer is an expert on digital platforms such as Google and Facebook, and on platform-based innovative business ecosystems.

Highly-cited author of two books (Platform Leadership, and Platform, Markets and Innovation) and over a dozen articles in top international journals, Prof. Gawer’s seminal research on platform leadership and innovation ecosystems explains how innovation and competition interact to shape platform-based markets and the digital economy.

Annabelle’s work has been featured in The New York Times, The London Times, The Financial Times (hereand here), The Economist (hereand here) and The Wall Street Journal. A French citizen, Annabelle studied in France and in the USA. She is a graduate of MIT (PhD in Management of Technological Innovation, MIT Sloan School of Management, 2000) and Stanford (MSc Industrial Engineering, 1992), Annabelle also earned a Diplôme d’Ingenieur Civil des Mines and a Maîtrise de Mathématiques Appliquées (Univ Pierre & Marie Curie Paris 6).

A pioneer of international stature in the field of digital platforms, Annabelle is a leading voice in advancing research (Google Scholar indicates over 5430 citations as of February 2018), as well as managerial practice and European policy. Prof. Gawer advises the European Commission, the UK Parliament House of Lords, and the OECDon issues related to the future of ICT research directions in Europe and on the question of regulation of online platforms.

About Bjørn Tore Markussen:
Bjørn Tore Markussen is CEO of C4IR Ocean; World Economic Forum and Aker Group’s Ocean Technology centre, that includes the Ocean Data Platform. His latest position was Managing Director for which is DNV GL’s Ocean Industry Data Platform and that he held from Veracity’s beginning in 2016. At year end 2018 he was ranked by Lloyds List one of the top 10 Global Technology leaders within Maritime & Ocean Technologies.
In his 12 years with DNV GL he held senior regional or global leadership positions within Energy and Maritime industries, working and living in Amsterdam, Beijing, Singapore and Malaysia. Before joining DNV GL in 2007 he worked with Cap Gemini. He served 10 years as an Army Ranger officer in his early professional life and has experience from board positions in Shipping, Energy, PR & Media, Telecom and Academia.


About Luis Morencos:

Luis Morencos leads the Energy Industry in Microsoft for Western Europe. After working in several Technology and Consulting multinational companies around the Energy Industry he joined Microsoft to drive the strategy for the European Energy Market. In his role, Luis partners and engages with Energy Player across Europe to bring Digital as a key enabler of their transformation to accelerate Energy Transition.  

Luis also represents Microsoft in several Energy organization and working groups. He is member of CERAWeek’s Future Energy Leaders, ENLIT’s Impact Circle and Eurelectric´s Beyond Digital Platform.