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Choosing the solutions that will save our planet

By Linea Bancel|Published 01 March 2022|Category: News, Valley Voice

Valley Voice – a column where our cluster members are in focus. This week we talked with Karl Åge Midbøe, Managing director of EcoNova. 

– The discipline of leadership has grown immensely in the later decades. It is about being in service for someone else, to serve the company you lead to the best for its customers, says Midbøe.

EcoNova is an analytics company that manages the analysis concept OAK (Organizational Analysis Kit). OAK is the market’s first and only tool package with a common concept for individual, group, organization, and customer/market. A common concept for all analyzes makes it much easier and faster to gain the insight you need to lead and run a business. Source: EcoNova

1. What are you doing right now?

I am in a process of revitalizing our company. We are a B2B company, giving organizational analysis solutions and expertise for strengthening other companies’ business solutions and sustainability.

2. What are the biggest challenges and opportunities in the future?

Generally, our greatest challenge is the horrible question about how to save our planet from being destroyed by mankind. We do have several threats, not only CO2 emissions, that is important to keep in mind. For our company, this is the main question. How can our company help other companies contribute to sustainability? We do believe we have something valuable to contribute. Our company’s challenge is to get through with that message to the market.

3. How is EcoNova working to achieve net-zero emissions by 2050?

Mainly we will see to come through with our proposition to the market, to help our customers achieve net-zero emission. Our overall main contribution is here. As a company offering business solutions through products and services that by themselves gives close to zero-emission, the hard thing will not be making EcoNova achieve net-zero emission.

4. What keeps you awake at night with regards to the energy transition?

My biggest worry is time. The later we get on with the solutions, the harder and bigger the job will be. I am optimistic for the far future, being convinced that mankind is capable of choosing the solutions that will save our planet. But this will take time, and probably will take more time than what gives us peaceful sleep at night. There will probably be many conflicts on the way to our goal, including wars which we are witnessing in Europe again just now, which will postpone the processes leading to our great goal, net-zero emission for the world.

5. What do you think will be the most valuable thing about being a member of Energy Valley?

For all members, being together in Energy Valley finding sustainable solutions for business progress is the great thing, the main thing, including my own company. This is about aspiration and practically helping each other with our businesses’ goals including net-zero emission.

6. Is there any book that has inspired you in the way you lead?

No, not one book, but many. This is more like a stream, a movement in our time. The discipline of leadership has grown immensely in the later decades. It is about being in service for someone else, to serve the company you lead to the best for its customers, the serve the people you lead to help them do a great job, to withhold the importance of yourself to make them get the feeling that they are succeeding.

7. Which Energy Valley member do you want to pass the baton on to? 

Guro Knapstad at Glitre Energi.

Thank you, Karl Åge!